Twitters monthly active user count has plummeted in the last three quarters. Twitter disclosed that during the last few months of 2018 the company lost 5 million monthly users.
Twitter have been taking greater action to reduce bots and spam, this has created a loss in users. According to The Guardian, following the action to delete fake and offensive accounts, Twitter reportedly lose 1 million users.
31% of consumers have stopped using Twitter (Yellow Social Media Report,2018). This is due to lack of interest, boring content and lack of appeal. Consumers would rather use social media channels such as Facebook and Instagram where they can interact with others and share photos and videos. Twitter is also losing consumers to Reddit and Pinterest which are proving to be more attractive to new customers.
According to Washington Post, in 2018 Twitter’s CEO Jack Dorsey disclosed that the social media channel as a “left-leaning” bias, this could potentially lead to twitters downfall as the key principle of any social media platform is to be fair and unbiased. Similarly, Twitter has been accused of promoting disagreement. In 2017, former US President Barack Obama stated that social media should not be a tool which divides the people when it comes to political affiliation (Social Media Revolver). If these issues are not tackled, Twitter could continue to decline and eventually disappear.
On the contrary, Twitter has been increasing in popularity for businesses. In fact, 45% of medium businesses and 60% of large businesses use Twitter as a form of communication (Yellow Social Media Report, 2018).
It can be a great marketing tool for small businesses because it creates a reach and connection with their new audience. It is also a cost-effective way to increase brand awareness through connecting with new users with its promotional ads. According to Twitter, 74% of people who follow small and medium sized businesses follow to get updates on future products, while 47% of people who follow brands are more likely to visit the company’s website.
Therefore, is Twitter declining in popularity or could it be on the rise?
Digital Growth Unleashed 3.0 
very interesting read regarding twitter, I personally do not use twitter and I do not know many people who do use it therefore I am not surprise that less and less people are now using it. Although, in my opinion I do believe that a brand could definitely benefit from the use of twitter as it is an easy way to get the word out there.
LikeLiked by 1 person
Hi Isabelle,
I too don’t use Twitter, however, I agree that it would help small businesses increase their engagement.
LikeLike