Currently, sales and marketing are the fundamental forces of social media use for all businesses whether small or large. According to Yellow Social Media Report, the main reason businesses use social media is to advertise and promote their business. Social media can also be an avenue for contact and interaction and increase customer base.

More than half of small (51%) and medium (58%) businesses have a presence on social media, whilst 85% of large businesses have a social media presence. This demonstrates that social media is rapidly evolving and becoming a catalyst of marketing.

Social media provides businesses with two-way communication between clients and contacts, it also invites discussion between users, ratings and reviews.

Considering majority of the population have access to social media, it is in a businesses best interest to advertise their company on paid advertise channels such as Facebook, Instagram and LinkedIn.

On the contrary, some would say social media marketing is gradually degenerating, due to demanding privacy policies and safety laws. For example, Facebook has been faced with several policy issues relating to inappropriate posts and videos, demonstrating the rising difficulty with following guidelines.

Although in saying that, according to Sensis 79% of Australians use social media.

Therefore, if 8 out of 10 people now use social media, isn’t it clear to businesses that social media is the future of digital marketing?